V Po\u013esku sa rozvinul cenov\u00fd s\u00faboj medzi dvoma popredn\u00fdmi diskontn\u00fdmi re\u0165azcami, Biedronkou a Lidlem. Konkuren\u010dn\u00fd boj medzi t\u00fdmito obchodn\u00fdmi gigantmi bol od\u0161tartovan\u00fd kampanou, ktor\u00fa iniciovala po\u013esk\u00e1 zna\u010dka Biedronka. Tento krok vyvolal reakcie nielen na cenovk\u00e1ch v obchodoch, ale aj v medi\u00e1lnej sf\u00e9re a soci\u00e1lnych sie\u0165ach.<\/p>\n\n\n\n
Kampa\u0148 sa za\u010dala v nede\u013eu ve\u010der, ke\u010f tis\u00edce Poliakov obdr\u017eali SMS spr\u00e1vy od Biedronky s ponukou aktu\u00e1lnych cien, pri\u010dom priamo porovn\u00e1vali svoje ceny s cenami svojho konkurenta, Lidla. V jednej z t\u00fdchto spr\u00e1v Biedronka uviedla, \u017ee 40 kusov toaletn\u00e9ho papiera bude v pondelok st\u00e1\u0165 25,99 zlot\u00e9ho (pribli\u017ene 5,98 eura), zatia\u013e \u010do Lidl bude za rovnak\u00e9 mno\u017estvo \u00fa\u010dtova\u0165 o 11 percent viac, \u010do je 6,67 eura.<\/p>\n\n\n\n
Reakcia Lidla na tieto marketingov\u00e9 \u0165ahy neostala dlho v tieni. Na svojom facebookovom profile sa nemeck\u00fd diskontn\u00fd re\u0165azec obr\u00e1til na svojich z\u00e1kazn\u00edkov s ot\u00e1zkou, \u010di tie\u017e dostali „t\u00fa divn\u00fa ve\u010dern\u00fa re\u0165azovku“, \u010d\u00edm odk\u00e1zali na SMS kampane svojho s\u00fapera. T\u00e1to rivalita sa odzrkadlila aj v ak\u010dn\u00fdch let\u00e1koch oboch spolo\u010dnost\u00ed, \u010d\u00edm sa cenov\u00fd spor presunul aj do vizu\u00e1lnej formy.<\/p>\n\n\n\n
Tento cenov\u00fd boj medzi Biedronkou a Lidlem vstupuje do nov\u00fdch rozmerov, ke\u010f oba re\u0165azce avizuj\u00fa otvorenie \u010fal\u0161\u00edch predajn\u00ed. V bl\u00edzkej bud\u00facnosti sa o\u010dak\u00e1va pr\u00edchod sedmi nov\u00fdch obchodov, \u010do nazna\u010duje, \u017ee konkuren\u010dn\u00fd boj v sektore diskontn\u00fdch obchodov v Po\u013esku sa e\u0161te z\u010faleka nekon\u010d\u00ed. Tento s\u00faboj nie je len o cen\u00e1ch, ale aj o strategickom pozicionovan\u00ed na trhu a z\u00edskavan\u00ed lojality z\u00e1kazn\u00edkov.<\/p>\n","protected":false},"excerpt":{"rendered":"
V Po\u013esku sa rozvinul cenov\u00fd s\u00faboj medzi dvoma popredn\u00fdmi diskontn\u00fdmi re\u0165azcami, Biedronkou a Lidlem. Konkuren\u010dn\u00fd boj medzi t\u00fdmito obchodn\u00fdmi gigantmi bol od\u0161tartovan\u00fd kampanou, ktor\u00fa iniciovala … <\/p>\n","protected":false},"author":1,"featured_media":2896,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[260],"tags":[],"class_list":["post-2895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spravy"],"_links":{"self":[{"href":"https:\/\/www.chcemzamestnanie.sk\/index.php?rest_route=\/wp\/v2\/posts\/2895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chcemzamestnanie.sk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chcemzamestnanie.sk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chcemzamestnanie.sk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chcemzamestnanie.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2895"}],"version-history":[{"count":1,"href":"https:\/\/www.chcemzamestnanie.sk\/index.php?rest_route=\/wp\/v2\/posts\/2895\/revisions"}],"predecessor-version":[{"id":2897,"href":"https:\/\/www.chcemzamestnanie.sk\/index.php?rest_route=\/wp\/v2\/posts\/2895\/revisions\/2897"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chcemzamestnanie.sk\/index.php?rest_route=\/wp\/v2\/media\/2896"}],"wp:attachment":[{"href":"https:\/\/www.chcemzamestnanie.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chcemzamestnanie.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chcemzamestnanie.sk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}